Mobile Marketing
Wondering where the world of mobile is headed? These are some interesting predictions.
According to Quantcast, in 2009, the mobile web grew 110 percent in the US and 148 percent worldwide. And, in research from December 2009, Gartner's predicts that mobile Web access will surpass traditional PC access by 2013.
That’s a radical shift in how B2B marketers will be communicating with their buyers. If companies want to reach these audiences, they need to understand and tailor their marketing for this audience.
Here are some great resources about mobile technologies and marketing.
Mobile Predictions for 2010 (iMedia Connection)
http://www.imediaconnection.com/content/25201.asp"Is this really the year of mobile? Noah Elkin predicts steady growth
– and a lot of opportunity for marketers.
6 Tips for Getting Mobile Marketing Right (Target Marketing)
http://www.targetmarketingmag.com/article/6-tips-getting-mobile-marketing-rightAre you considering trying out mobile marketing? This is a great post to help you get started.
Mobile Marketing Turns Some People On, Some People Off: Targeting of Users is Key for Marketing (BIGresearch)
http://www.bigresearch.com/news/big111109.htmThis news release highlights key findings from BIGresearch’s survey of 22,000 consumers. Check out which demographics are likely to use mobile devices.
Seven Smartphone Predictions for 2010 (NetworkWorld)
http://www.networkworld.com/news/2009/120409-seven-smartphone-predictions-for.htmlWondering where the world of mobile is headed? These are some interesting predictions.
Forecast: Mobile Web Access To Surpass PCs In 2013 By More Than 100 Million (Mobile Marketing Watch)
http://www.networkworld.com/news/2009/120409-seven-smartphone-predictions-for.htmlDo you think mobile marketing is simply formatting your emails so they can be read by Smartphones? Check out this post to understand how you will need to re-think your marketing to address this audience.
B2B Mobile Marketing: A 10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix (CK’s Blog)
http://www.ck-blog.com/cks_blog/2010/01/b2b-mobile-marketing-starter-guide.htmlThis informative Slideshow/PDF explains WHY mobile presents a strong business case and HOW to integrate mobile into the B2B marketing mix.
B2B Mobile Marketing Tips (Marketo) – Note: Registration is required.
http://pages2.marketo.com/mobile-email-marketing.htmlThis guide provides great tips on formatting your emails so they can be read on mobile devices.
